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Design and branding for web sites and interactive projects is not the same as for print design. It is crucial to balance creativity with functionality – and always to be mindful of the target audience. It is also important to be up-to-date with the latest web promotion and marketing techniques. Online branding is where many traditional design agencies fall short. Online branding requires a different approach than traditional forms of corporate identity and print-based branding practices. No longer is it simply a question of converting the company logo and colour scheme into a web format. The web is interactive and an online branding campaign and corporate identity policy needs to be approached with this in mind. Websites that work! There are many companies practicing 'web design'. Some promote their skills in Flash animation, while others concentrate on their background in software development and database skills. All of which is fine – we do that too. But JANDA DESIGNS believes that the test of a good website design is in its usability. Websites work best when they are targeted at their intended audience. This is why we don't follow web design fashions just for the sake of it. More than just web design! Obviously a well designed web site should be visually appealing. But it also has to serve information in a clear manner and be accessible to all clients and potential customers. User friendliness and an intuitive navigation system is essential if a web site is going to be accessible to your visitors and promote your brand. Making sure that your customers can find you online! Having a great web site is no good if no-one can find it. Indeed, designing and developing a web site is just the beginning of a successful online campaign. Talk to us about promoting your web site. We can also host your web site and manage your email needs. For more information on how we can help your organisation gain an online presence, please contact us or get a quote, or let us know your requirements via our contact page. |
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